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Baywatcher

Freelance writer in the Bay of Islands, New Zealand

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Freelance writer + photographer | Bay of Islands, New Zealand

3 must-bring items for your vacation in the Bay of Islands

23 February, 2016

Top 3 things to bring with you when you visit the Bay of Islands

These are the things I can’t live without, as a resident in the Bay of Islands! I’d highly recommend you bring these 3 items on holiday with you (or be prepared to buy them here in the Bay of Islands): 1. Wet weather jacket I’m sorry to be the bearer of bad news, but it rains a lot in the Bay of Islands, all year round. I remember on my first visit, I was even in tears … [Read more...]

Kayaking the Kerikeri Inlet

14 February, 2016

Although Kerikeri is on the water, it's a wide river inlet rather than a beachy place.

A great way to explore Kerikeri is by kayak, on the Kerikeri Inlet - and it looks very different from the water than from the land! We launched our kayaks at Waipapa Landing - this is a good all-tide launching spot, with a concrete boat ramp, plenty of parking and also a toilet block. Map of Waipapa Landing boat ramp: The pin below shows the location of the boat ramp … [Read more...]

Sailing at Kerikeri Cruising Club

7 February, 2016

Did you know that sailing is a cheap and very accessible sport? I kid you not - it's true - certainly for crew. (It's a bit pricey if you're a boatowner, but you don't need to be a boat owner to sail in the Bay of Islands.) How to go sailing at Kerikeri in the Bay of Islands when you don't have a boat Kerikeri Cruising Club runs a packed schedule of sailboat races … [Read more...]

Kerikeri Saturday market at the Old Packhouse

1 February, 2016

The Kerikeri Saturday market is one of my ‘Must Dos’ in Kerikeri – enjoy fresh, seasonal produce and a relaxed, friendly atmosphere.

The Old Packhouse market on Saturdays is one of my top 'Must Do' things in Kerikeri. Partially undercover, it's a great place to buy yummy fresh, local, seasonal produce and also have a bite to eat. There are a good number of stalls selling food to be enjoyed on the premises: my current favourites include the mussel fritters, pies and hangi. The Old Packhouse Market … [Read more...]

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About me

Cornelia Luethi at Baywatcher.nz creates words, pictures and websites for clients throughout New Zealand, and worldwide. Find out more →

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A short but sweet marketing tip. 🍬 But you’d A short but sweet marketing tip. 🍬 But you’d be amazed at how often this is overlooked! 😱

If you need help with your marketing or want a review of what you’re doing (and pointers as to what to focus on), drop me a line at cornelia@fxmarketing.co.nz. 😊
In my drive to support local businesses, I’m int In my drive to support local businesses, I’m interspersing the Marketing Tips series with photos showcasing awesome Northland businesses that I’ve had the pleasure of working with in some capacity.

A couple of years ago I was asked to photograph @boi_farmers_market and its stallholders. You might recognise Brett from @avoman_superfruit, @blueriverorchard and Helen from Puriri Ridge Eggs.

The Kerikeri farmers’ market might be small, but the produce is top quality, super tasty, and ultra fresh. Great prices too - it pays to eat seasonally. I love popping in to the market on a Sunday morning. 🥑🍅🌶👍

➡️ If you need words or photos for your website, hit me up - I’m for hire. 😊
Have you tried promoting your local business in co Have you tried promoting your local business in community groups (if they allow it)? 

It can be as simple as sharing an appropriate, good quality post from your Facebook Page to a group, with a short introductory blurb that entices people to read your original post. 😊

This can dramatically improve the organic reach of your posts. 👍

If you’re not yet doing this, search for local groups that allow businesses to promote themselves. Depending on where you are, the group could be specific to your street, suburb, or town/village. 🏡

No suitable groups? Consider starting one. 🙂
In my drive to support local businesses, I’m int In my drive to support local businesses, I’m interspersing the Marketing Tips series with photos showcasing awesome Northland businesses that I’ve had the pleasure of working with in some capacity.

Today it’s Kerikeri artist, Jayne Maria Sprott, who sells her gorgeous native bird jewellery and hand painted art online at https://artandprintsnz.com. Plus you’ll also find her at The Old Packhouse market every two weeks - she will be there this coming Saturday, 4 July. 😊

Her range also includes cards and framed mounts of Northland landscapes and native birds. Great for gifts, and really good value. 👍

And how gorgeous is her watercolour box, and rag?! A work of art in itself. ❤️🎨

Photos by me. 📷
Oh, Facebook... 😫 Once you know its pros and c Oh, Facebook... 😫

Once you know its pros and cons, you can use it accordingly. 👍
Congratulations to my repeat customer, @lcdesigner Congratulations to my repeat customer, @lcdesignerhomes on the launch of their beautiful new website! 🤩

SEO website copy was written by yours truly. Web design by my go-to designer, @trishacupra . Together we’d created the previous website, which was performing well, but a rebrand and shift in target markets meant a new, upmarket look and brand message was needed.

The client was worried about retaining Google rankings; I was able to advise them on what to do, and the new site has seen a 182% increase in new users, a 215% increase in page views, and an 83% increase in average session duration. 😊

PS. If you’re in Auckland and looking for a custom dream home, check out lchomes.co.nz. They can take care of the architectural design in-house (complete with 3D walkthroughs), as well as building it for you. 🏡
Small business marketing tip: Use the social media Small business marketing tip: Use the social media channels that your customers use! 
It’s all too easy for to stay in our comfort zones and then fail to engage with our target market. 🤨

Be brave - ask your customers what they use, and then check out those channels. 😊👍 Examples of social media channels include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, and Reddit. It’s highly unlikely that you’ll need to use all of them (nor should you). 😁
In my drive to support local businesses, I’m int In my drive to support local businesses, I’m interspersing the Marketing Tips series with photos showcasing awesome Northland businesses that I’ve had the pleasure of working with in some capacity.

Today it’s Whangarei-based @grinninggeckocheese which I photographed and interviewed for a magazine article on the ‘Northland Cheese Trail’. 🧀🧀🧀 This award-winning cheesery is crafting products on a par with Europe’s finest. 🏆

The cheeses are uniquely creamy, thanks to the ultra-fresh, export-grade organic milk from a local herd of Ayrshire cattle. Try it; it’s absolutely delish! 😋🧀
What are you doing in your business to get repeat What are you doing in your business to get repeat customers?

Tools you might look at include email marketing, social media, direct mail, entertaining, phone follow ups, and special customer events. 🙂

Also - do a primo job so you get repeat business AND referrals. That’s certainly the lifeblood of my own business! 🌟😊
In my drive to support local businesses, I’m int In my drive to support local businesses, I’m interspersing the Marketing Tips series with photos showcasing awesome Northland businesses that I’ve had the pleasure of working with in some capacity.

Today it’s Keith’s Cabin, a cute AirBnB in Kerikeri. I took fresh photos and wrote the listing blurb. The owners now enjoy plentiful bookings and Super Host status. 🤩 (Want to check it out? Just Google: Keiths Cabin AirBnB Kerikeri. ) 👍
Stuck for ideas for your social media content? Her Stuck for ideas for your social media content? Here are 15 ideas to choose from - pick the ones that are right for your business, and repeat! Use photos and videos as well as words. 📷

If you’re posting 3 times a week, for example, this is enough content for over a month! 😁

1. You/your team in action. 
2. Your product/service.
3. Showcase a customer.
4. Behind the scenes, e.g. tools of your trade, or showcase your area.
5. Share industry news.
6. A special offer or promotion.
7. A helpful tip.
8. Ask a question or run a poll.
9. Announce a competition.
10. Competition reminder.
11. Announce the competition winner.
12. Client testimonial.
13. Humour.
14. Inspirational quote.
15. Cute pets!

PS. Know any business owners who’d find this useful? Tag them or share this post!
In my drive to support local businesses, I will be In my drive to support local businesses, I will be interspersing the Marketing Tips series with photos showcasing awesome Northland businesses that I’ve had the pleasure of working with in some capacity.

I was asked to photograph stallholders at @boi_farmers_market for the market’s website. Some of the faces may have changed in the meantime, but Kerikeri farmers’ market is still an awesome place to support local growers - and get the tastiest food and produce. 🍊🌶☕️😋
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Related posts:

Fresh fruit at the Bay Of Islands Farmers' MarketThe Bay of Islands Farmers’ Market for fresh local produce Rolands Wood: dogs and bluebellsParadise for dogs: Roland’s Wood dog park in Kerikeri Eggs Benedict at Santeez: the best Eggs Benedict in Kerikeri so far!Which cafe serves the best Eggs Benedict in Kerikeri? If you're lucky, you might have Taronui Beach all to yourselves, like we did when we visited.Kerikeri beaches: where are they?

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All work is subject to the Terms and Conditions of FX Marketing Limited (click here to view).  Baywatcher.nz content and photos are Copyright © FX Marketing Limited 2016 - 2020.  Website by Cornelia.