Here’s what my clients say about my copywriting…
“We went from zero to hero within a week of going live with the
“When we approached Cornelia, we already had a website that was
doing a good job of creating enquiries, but we wanted a better,
more up-to-date and modern web presence. I must admit we were
anxious that a complete rewrite – and a complete redesign – of
the website would affect the level of enquiries in a negative
Happily, we needn’t have worried: we went from zero to hero
within a week of going live with the new website! We’re now
getting more enquiries than we have time to deal with.
I think it made a big difference that Cornelia spent a good
amount of time in getting to know us and understand our
business. The time she put in at the front end is now paying
dividends big time. Not only has she done a great job at
communicating what DUSTEX is about, but she’s also done an
amazing job on the SEO and keywords to get the traffic to our
A big part of the success is also due to the design. Cornelia’s
web designer gave our website the wow-factor we were looking
for, and Cornelia’s project management of the website made the
whole process easy and efficient, so we could concentrate on
our core business.
I’d recommend Cornelia’s copywriting and website services to
any business that’s serious about getting the best results from
their online presence. It’s absolutely worth the investment,
and we’re looking forward to continuing working with Cornelia
on our case studies and other website updates.” May
Perry Mundell – Director and Senior Design Engineer,
“You have really brought the magazine to life”
“Thank you so much for agreeing to be our editor of the club’s
magazine, ‘Plain Sailing’, for the last two years.
You have really brought the magazine to life with a variety of
articles and being attentive on keeping the content current, as
well as putting in fresh photos.
Your contributions have given our members something they look
forward to receiving and wanting to read.
We appreciate the time you put into the last edition for our
75th celebrations. There was great feedback from it.
It has been great that you have been available to mentor the
new editor as he finds his feet.
Not only have you supported the club with editing the magazine,
you have been a valuable member of the club.” December
Evelien van Vliet – Secretary, Richmond Yacht
“Cornelia’s work meant that sales increased 20% compared to the
“Cornelia Luethi was contracted for the position as online
marketing manager at HAYLEYMEDIA from the period of March 2014
to August 2015 and fulfilled a number of tasks and functions
that increased the profitability and efficiency of the
magazines and online platforms that I was in charge of.
Before Cornelia’s appointment we had various people and
platforms responsible for delivering website creation and
maintenance, newsletter formulation and delivery and websites
dedicated to two online directory products – the NZ
FOODtechnology Annual Directory and the NZ Engineering News
Annual Directory. There was a level of performance that was
acceptable but that was lacking clarity, cohesion and truly
inventive solutions. In essence we struggled to deliver on what
we wanted to and did not optimise advertising revenue.
Cornelia’s work and her sheer dedication and skill changed all
Cornelia was responsible for websites that were beyond our
expectations and two online directory sales platforms that were
simply superb. Our listings in both directories increased
approximately 20% on the previous year’s sales.
I have worked in publishing for the past 10 years and I
would unreservedly say that Cornelia is the most competent and
hard working person I have worked with. Her communication
skills are first rate; she met every deadline; and delivered
products that were fully functional and maintained them to
optimise their performance.
Beyond that, Cornelia is a joy to work with, she is generous in
spirit, has a wonderful sense of humour and is able to work
with a vast array of people and never lose perspective or
It is not often truly said that losing a contractor affects a
business but that is wholly correct with Cornelia – she did so
much beyond the remit of her role and did it effortlessly –
everyone at HALYLEYMEDIA realised we had lost someone who was
I would recommend her for any role. If you would like to
discuss Cornelia’s skills and attributes further please feel
free to contact me.” August 2015
Steve Best – Managing Editor, HAYLEYMEDIA
“I thought SEO gurus were all a load of fakes”
“I get bombarded every week by emails from people promising me
magic results if I use them as an SEO provider. The trouble is
that most of these emails just do not seem believable. Many of
them make outrageous claims. Many try and blinded me with
science. And there’s a lot of small print which gives them a
get out clause if they don’t help.
I’d more or less given up on SEO as a viable option for driving
traffic to my website
Then I met Cornelia Luethi. She didn’t make the claims that
others were making. Instead, she shows me that she had a simple
but effective set of strategies. She suggested that I try out
I’m so glad that she convinced me.
Over the past 12 months my website has had an astounding
127.59% uplift in organic search traffic
I’m not just getting random visitors. These are people who are
engaging on my website. They are downloading my e-book & up
to email list. They are becoming buyers.
What I liked best about working with Cornelia is that she
provided me with a simple set of instructions that I could
apply myself to my website. I didn’t have to pay someone on a
monthly basis to achieve these results. Nor did I need a huge
technical understanding of the process to do the work myself.
Cornelia went above the call of duty in answering my, often
done, questions and helping me with my traffic strategy. I
received a prompt, helpful service.
I would have no hesitation in recommending anyone to try out
Cornelia if they want more traffic for their website
It’s done wonders for my business.” May 2014
Matthew Parker, Champion of
Cornelia’s comment: Matthew
worked very diligently on his website to achieve these results.
He’s been adding keyworded articles to his blog 3 to 4 times a
month, and he followed my instructions in my Keyword Research
eBook very closely.
“My first client contacted me a few days after my new site was
“Just to let you know that the site went live last week. I even
had my first client contact me only a few days after it was up
– I put that down to your copywriting handy work.
Thanks for all your help.” February 2014
Cameron Gray, VisaAide http://visaaide.co.nz/
“Cornelia is like a Swiss watch: if she says it will be done,
then it will be done”
“I’d previously never used a copywriter or marketing
consultant as it seemed that this would be money down the
drain, as I could do this job myself. How wrong was I.
We’ve spent a lot of money on various homemade marketing and
advertising strategies over the years. Recently, during the
process of entering some industry awards, Cornelia stripped out
the statistics of our marketing dollar and the return it was
getting (or not getting). Suffice to say I didn’t sleep well
Her tweaking of our website copy has meant that we’ve
terminated our SEO company and website visits are now
organically high at zero monthly cost! Inserting process
flowcharts, improvement of bio and contacts pages etc. is all
making navigation much easier for visitors, which translates to
more genuine enquiries. In fact, so far this year, 42% of our
sales have come from the website – whereas before Cornelia made
the tweaks, the website wasn’t really working for us.
Cornelia is also very website savvy so minor link breakages and
general website maintenance she has been able to do for us.
Cornelia is like a Swiss watch! You NEVER have to chase her up
on anything, if she says it will be done, then I know that it
will. She uses her gently-gently approach to nudge and prod me
to get my side of the deal done so we can meet agreed
Her invoices are very detailed and almost down to the last 5
minutes; I have never had to question any time charges from
her. In an industry of scammers and bogus consultants, she is a
Cornelia has a good network of reputable companies, both local
and overseas, and we have used her referrals a number of times,
all of whom have provided a very professional service.
She is very proactive and doesn’t just sit and wait to be told
what to do. She very quickly got familiar with our business and
we were quite impressed when she actually
started throwing in some technical terms
and industry jargon in her writing. 🙂 We’ve
also had a marketing student working part time for us, and
Cornelia wasn’t the least threatened that it would affect our
engagement with her and has been very helpful in getting the
student to do some low-end admin work to save us costs.
I’d say people have their own specialist areas, and some are
Jack of all trades. I am one of them: I dabble in a bit of
writing, some marketing, some website work. But, if you want to
fast-track your business, then you need a specialist, not Jack.
You can spend hours or days learning about all this stuff, or
you can concentrate on your core business and let someone else
take the heartache away at a reasonable cost.
I’ve accepted that long-term marketing strategies are great,
but usually I find that implementation is the first thing to
drop when things get busy. Once I’d worked out some strategies
with Cornelia, the implementation became her baby. And I could
just leave her at it and it would get done… without me having
to prod or request status updates.
Cornelia has helped us write submissions for two awards, NZ
Commercial Project Awards and Westpac Business Awards. I would
not hesitate to say that her input was invaluable in Keola
Homes winning an award in the Education category of the NZ
Commercial Project Awards. We’ve also just been notified that
Keola Homes are Finalists in the Small Business and Innovation
Categories of the Westpac Business Awards!” September
Since writing this, Keola Homes are Winners of the Best
Small Business Award in the Westpac Auckland
West Business Awards 2013.
Sanjesh Lal, Keola Homes http://www.keola.co.nz/
“Not only does Cornelia ‘get’ our business, but she challenges
my thoughts on how I do things”
“We had never outsourced the copywriting and marketing to
anyone before. So there was some fear of the unknown – that
combined with the costs and uncertainty around the outsourced
person really ‘getting’ what we are about and therefore able to
represent us well.
However, Cornelia keeps us informed of the costs, so that I am
in control of my budget. And not only does she ‘get’ our
business, but she challenges my thoughts on how I do things. I
get loads of advice along the way, and her service is fast and
Since I started working with Cornelia, it has freed me up so I
don’t have to spend time trying to be the marketing expert. I
am able to bounce ideas off Cornelia: I learn a lot from her,
and it is great to be guided by the expert.
I regularly recommend Cornelia’s service to other business
owners. I think it’s a big leap for SME owners to let go (as I
experience with my new clients), but once you let go you would
never look back! It’s a no brainer, really: it saves time;
relieves the stress of having to research everything and do it
yourself. And best of all, Cornelia’s strategies really
work!” August 2013
Tanya Gray, Recruit NZ http://www.recruit-nz.co.nz/
“Cornelia’s approach is very different to other copywriters”
“I’ve worked with copywriters before, and found dealing with
them extremely difficult and frustrating. Other copywriters
I’ve used in the past have rushed into the writing, and they
simply copied and re-wrote what other businesses in my industry
had written. These copywriters made no attempt to understand
the mind-set of my business, or to find out what makes it
Neither did these copywriters ever ask me what I wanted to
write; they said “leave it to me, I will find the best way to
do it”. This is completely wrong, simply because they cannot be
more expert than the business owner, especially in certain
topics, for example medical procedures.
Cornelia’s approach is very different to other copywriters, in
that she is very professional. She applied her skill to my
knowledge, and everything was nicely wrapped with good, deep
research to see what other clinics do – and what we can do
better. Cornelia always researched the kind of message we
wanted to send. Thanks to Cornelia we found a nice way to make
our message unique.
Also, Cornelia is not just a copywriter: she understands
marketing and business in general. This is very important;
otherwise she’d just be a journalist, or a person who’s good at
Cornelia’s help is a key point in the whole marketing strategy,
and I am happy that I found her. She has been involved 360
degrees in the business with me. I really appreciate the fact
that she doesn’t just write, but also suggests the best way to
get our message through. I see Cornelia as part of my business,
and not just a third party provider that takes the money in
return for delivering a service.
One day it would be great to have some brainstorming sessions
in the clinic. Communicating remotely works well, but based on
Cornelia’s personality it would be good to meet face-to-face
I would definitely recommend Cornelia’s service – it is a very
very good service, and I’ve struggled to find a good
copywriting service. It’s not the cheapest service, but I say,
“Buy cheap buy twice”. It’s better to invest a bit more money
and have a very good service. So I’d definitely recommend the
service, but only to people who understand
quality.” July 2013
Angelo Bandiziol, Canova Medical (UK) http://www.canovamedical.com/
Copywriting client wins prestigious business award – plus a
$13,000 advertising package
Cornelia Luethi’s longest-standing client, Rubywaxx beauty
therapy salons, won the Excellence in Retail at the Westpac
Auckland Central Business Awards on Friday 2 November 2012. The
Award was presented at a black-tie Gala Dinner at Auckland’s
five-star Langham Hotel, attended by more than 500 people.
As well as writing the Award entry, I did all the data
analysis, created charts, took photos, and formatted the
document. (It had to be nice and pink, of course, to match
Rubywaxx’s pink branding!) After the event, I also wrote and
distributed Rubywaxx’s media
The work paid off for the client: the
Excellence in Retail Award was sponsored by the NZ Herald
newspaper. The prize: a $13,000 advertising package… very
nice! There were 111 entries across all categories,
so winning the Award is quite an achievement.
Additionally, there was a large feature in the NZ Herald
newspaper on Rubywaxx:
I did make a small appearance in the paper myself!
It was quite a surprise to see myself in the newspaper with the
largest circulation in New Zealand! 🙂
I’ve been working with Rubywaxx for 6.5 years, in which time
the business has grown significantly. Back in 2006, the
business owner had one staff member, and one salon. There are
now more than 10 beauty therapists working across four salons.
Being part of that business growth (and success) is a
Many congratulations to Rubywaxx for your well-deserved win!
“I don’t often recommend services, but in this case all the
results exceeded my expectations”
“Over the last 12 months Cornelia has been involved with
website copywriting and the production of news articles. By
working with Cornelia, I quickly learned some of the basics
about marketing, which has been extremely helpful in growing my
business. Having this kind of expertise on-hand is great: I’ve
been able to bounce ideas to Cornelia while sitting at my home
office, and always get a quick, thoughtful and honest response.
The results of the marketing campaigns Cornelia has assisted
with were immediate. I’m pleased; everyone likes to see an
immediate dollar return on their investment!
In fact, the results exceeded my expectations. I can write from
an informed point of view here, as a number of months have
passed since the completion of the website writing and article
writing. The feedback on the website has been 100% positive
with an increasing number of people highlighting that they
visit the site to read my news articles. And I’m finding that
the Google rankings are moving strongly because of the search
engine optimised content and the quality of the website.
Cornelia was good to work with. She completed all the work to a
high standard: everything was completed on time and to budget.
Her services are easy to retrofit into your business’s
I don’t often recommend services, as I’m generally hard to
please, but in this case I wouldn’t have any hesitation as all
the results exceeded my expectations.” October 2012
Barry Bridgman, Bridgman Property
“the website is consistently generating sales and enquiries”
“I engaged Cornelia to write the copy for our new website,
however she did more than just write the words! She added a lot
of value to the project, and made practical suggestions
throughout the process. Cornelia really listened to our needs,
and worked hard to make sure we got results from our
investment. Cornelia’s work really was an investment, rather
than an expense. She delivered real value, and the website is
consistently generating sales, enquiries and is converting
Cornelia is extremely professional to work with, and I’d highly
recommend her to other business owners who are serious about
getting better results with their marketing and
online.” October 2012
Matt Cutler, Active Safety www.activesafety.co.nz
“Cornelia’s copywriting has made a real, measurable difference”
“Cornelia’s written some articles-cum-training modules to help
the image consultants with marketing their businesses.
However, at first I wasn’t sure if there would be a benefit to
this copywriting work. At first it was a bit of a test to see
if the image consultants got any value from it. We’d only
continue using Cornelia if we felt there was a real benefit to
So have we had value from Cornelia’s writing work? Yes, it’s
definitely been of real value. A specific example is that one
image consultant has now made her business full-time, and she’s
been able to do that because Cornelia’s tips helped the image
consultant write great website content. Cornelia’s work hasn’t
just boosted her confidence, it’s making a real, measurable
difference to her business too.
Cornelia’s very skilled in writing in a way that’s relevant to
the reader. She really understands the challenges image
consultants face, and writes our material in a way that’s
meaningful and relevant to us. She’s written several pieces of
copy for us, and there’s more work to follow.
I’d definitely recommend Cornelia’s copywriting services to
other business owners. Writing is one of those things that we
think we can do well enough ourselves, but the difference
between DIY copywriting and Cornelia’s writing is significant!
So if you want your words to make a difference to your
business, get Cornelia to write them for you.” October
Jill Wilkinson, President of New Zealand Federation of
Image Professionals (www.nzfip.org.nz) and Owner of
Color Me Beautiful NZ (www.colormebeautiful.co.nz).
“re-writing my website was money well spent”
“I know that websites are important, but I don’t really know
much about them other than that. All that website jargon is
completely confusing! So I had to take Cornelia at her word
when she said that re-writing the content of my website would
help my Google rankings, and help to grow my business. It was a
leap of faith!
Thankfully, that leap paid off. Cornelia re-wrote (and added
to) my website content over a period of time. The results?
Well, a year later, the number of visitors to my site had
doubled. Did it lead to more store traffic? Yes, definitely.
More and more people were coming in saying they’d found us via
the website. I’m still getting benefit of that investment,
month in, month out: it’s proven to be a very effective
marketing technique. It’s been money well spent.
Not only did Cornelia achieve what she promised, but she was
good to work with too. She always took the time to explain (in
plain English) what it was that she was doing, and why it was
important for my business. She even liaised with my web
developer for me, as that’s something I don’t enjoy doing
because I don’t understand their language.
If you’re looking to get better results from your website – and
grow your business – I can highly recommend Cornelia’s
services. She’s friendly, professional and does a very thorough
job.” November 2011
David Eggleton, Suits On Broadway
“excellent workmanship and professionalism”
“I have used Cornelia’s services and have found her to be
excellent in workmanship and professionalism in all that she
does. I would highly recommend Cornelia’s services.”
Roby Dummigan, Crest Commercial Cleaning
“helped us gain a number of lucrative contracts”
“Cornelia has assisted MO2FIX with a wide range of projects,
from creating a sales process; writing sale scripts; setting up
and managing our Facebook Page; writing a company profile;
providing ideas on how to approach strategic alliance partners;
providing creative ideas for a referral scheme; writing search
engine-optimised content for our websites; and a lot more
The result? Lots of happy customers, because they enjoy the
MO2FIX experience that we’ve created with Cornelia’s help. That
means we get a good amount of referral business – and the
website enquiries are really taking off now too. We’ve also
signed a number of lucrative corporate contracts: Cornelia’s
written work assisted us greatly with this, as it presented our
workshop in a very professional way.
In short, working with Cornelia is very cost-effective, as it’s
allowed us to take the short-cuts to success.
Cornelia’s work is first-rate, and she is extremely
professional, helpful, friendly and prompt in her work. She has
taught us a lot about marketing, and that’s given us the
confidence to implement what we’ve learnt from her. I’d
recommend Cornelia to any small business owner who finds
marketing confusing, and is looking for helpful guidance to
steer them in the right direction.” July 2011
Mohamed Mohamed, MO2FIX
“helped create a point of difference in a very competitive
“My special thanks to you for the wonderful job you did on
copywriting the content for our new website.
We are delighted with our new website and especially
appreciated your suggested modifications and advice through the
whole process. We have already received several comments on how
outstanding our website looks and without your help, analysis
and guidance, I am sure it would not have been the success it
has turned out to be.
Thanks again for your help with the development of such a
critical business tool, to help us create a point of
difference, in a very competitive market.” December
Andy Wright, Director, NG North Harbour
“I was blown away by the amazing website copywriting”
“Thank you so much for the amazing job you did writing the text
for my new website! It was better than I ever imagined! I was
overwhelmed when I first read it.
It was really important to me that the writing on the website
reflected my personality. It was exactly the style I had in
mind to appeal to exactly the right audience I hope for.
Not only was I blown away by your work, the company designing
my website said they had never been delivered such
well-presented copywriting before. This in turn makes their job
far easier. Full credit to Cornelia!
The whole project was hassle-free for me, and produced an
outcome beyond belief. Thank you again!” August
Rachel Heem, I Style NZ
“a wealth of knowledge in marketing”
“I’ve been working with Cornelia Luethi at FX Marketing for 3
years now and have always found Cornelia to be professional and
prompt. What’s more, she’s always been able to help me out when
I’ve had problems or questions that I didn’t know how to work
And it’s wonderful having Cornelia to bounce ideas off! She has
a wealth of knowledge in marketing, and is a real pleasure to
We recently opened our second beauty therapy salon, and this
coincided with Cornelia being overseas. That wasn’t an issue as
Cornelia had pre-planned everything that could be, so it all
ran smoothly. And the rest of the work was done by Cornelia
while she was overseas, which was really awesome.”
Ruby Francis, Rubywaxx www.rubywaxx.co.nz
“listens and adapts to our needs”
“Cornelia’s work is super professional, and her communication
is outstanding. She is very respectful of our marketing budget,
and always works within the means. Cornelia listens and adapts
to our needs ensuring marketing is tailored to suit us, our
clientele and our industry.
Her marketing skills have helped my small business to keep
great relationships and rapport with our existing clients, as
well as bringing new business.
Cornelia brings great ideas and most importantly puts them to
action. We would recommend FX Marketing to any business in need
of a boost!” December 2008
Ursula Wyss, Ursula Wyss Hair Design
“Since meeting with Cornelia the daunting situation of starting
this business has been put completely under control and started
to flourish before we have even started. Thanks Cornelia – I
can’t wait until the next stage!
FX Marketing is totally professional: Cornelia listens and
understands what’s needed. She wrote a marketing action plan
for me and I could not believe how thorough it is!
I rate FX Marketing’s quality of work, service, consistency and
communications with me as 10/10.” November
“clever and efficient”
“Thank you for all you have done and continue to do for FWD and
JBU. I do no think the words have been thought of yet to enter
a dictionary as to how clever and efficient you are and have
been. I would never hesitate to recommend you. ”
James Backhouse, JBU Limited www.jbu.co.nz
“newsletter campaigns enable us to convert business
“Thank you for your support in the last 3 years in all things
marketing and copywriting. Whatever we ask you to do you are
able to match the tone of the communication to the
audience that we are communicating with. This is a vital
ingredient to our success.
As a company with a diverse group of customers located in all
corners of the globe we place particular emphasis on our
e-strategy comprising of our website and regular
newsletters to our clients and candidates.
The regular newsletter campaigns allow us to reach out to
dormant customers in the most efficient way effectively
reducing our admin time. In addition we experience a higher
volume of communication traffic in all its forms in the week
immediately following the newsletter campaign, enabling us to
convert business opportunities we would otherwise not be aware
off in a cost effective way.” November 2008
Kirsten Thomforde, Medical Staffing
“consistently delivers outstanding work”
“I have worked with Cornelia on a number of projects and she
consistently delivers outstanding work which is always right on
target. Cornelia is a joy to work with and has impressed me
from the first time I met her, when she showed up at our
initial briefing meeting with the job already done. Talk about
under promise and over deliver!
Cornelia has made us look good in the eyes of our clients time
and time again.
She has also helped us to keep projects on track and on
deadline for our clients by helping them to develop outstanding
content for their marketing materials. This is often a
stumbling block in the process without someone like Cornelia on
It goes without saying, I highly recommend Cornelia and work
with her whenever I get the opportunity. I have referred many
clients to Cornelia and will continue to do so.”
Ross Murray, RedSpark Creative www.redspark.co.nz
“my website generates worldwide enquiries for my product”
“The work that Cornelia has done for my business primarily
involved re-working my website. This included working out what
to include on the site; structuring the information in a
logical way; copywriting the content so that it’s
reader-friendly and search engine optimised; and giving general
advice and consultancy on the whole project.
The result has been amazing! My business has
been given a new lease of life thanks to the website. It’s
continually generating worldwide enquiries for my product, to
the point that I’m now spending up to two hours each day
replying to all the email enquiries I receive. The website gets
the top spot with Google and other search engines on a wide
array of key words, and last month this attracted a massive
1,579 visitors a month to my website. My business partners are
thrilled, as am I.” August 2008
Matthias Luethi, Silent Wind Turbine – by
Luethi Enterprises www.silentwindturbine.com
“wonderful and professional job for my website copy”
“Thanks for the wonderful and professional job you have done
with the copy for my new website. In business it’s always
important to find people that you have a synergy with, and of
course people who know how to deliver on the promises they make
You have done this and some. I imagined that my site would be
“OK” when I first started the project, but now I am over the
moon with the result and the site looks professional and
welcoming. So, thank you very much for your hard work and
professionalism.” July 2008
Robert Huggins, Insurance Market NZ
“professional, easy to read copy”
“Cornelia writes the text for our newsletters and some website
updates. She did a great job of taking our rambling thoughts
and turning them into professional, easy to read copy.
We’ve had a good reaction and it has had the desired effect of
prompting some existing clients into starting some new projects
with us.” August 2007
Nigel Smith, Transformer Design www.transformerdesign.co.nz
“the turnover in my business has increased substantially”
“At the beginning of this year I engaged Cornelia to
create and send out a monthly email newsletter. That is the
only change I have made to my marketing program. Since that
time the turnover in my business has increased substantially.
I am delighted with the way Cornelia communicates with me
efficiently and promptly. She very quickly picks
up the message I am trying to get out. She also has
excellent input when I am stuck for a new way to tell the story
of my business. I find her writing skills, design skills as
well as her marketing knowledge a great help to my business –
as shown in the almost immediate results.” June
Jillian Samson, Laser Skin Technologies
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